After many hints, The Weeknd finally began the "new era" by announcing his next studio album. Known as Starboy, the LP was brought to the general public's attention via a post featuring the album's Nabil-shot artwork. Now, as Miss Info notes, it's been revealed that the album's lead single and title track will premiere tomorrow. Specifically, the track will stream across iHeartRadio's network "every hour on Thursday." Stay tuned as more information becomes available.
— POWER 96.1 (@POWERATL) September 21, 2016