Kanye West Made Six Major Announcements at YEEZY Season 4

Mind of a genius.

Kanye West made a few major announcements yesterday at the Yeezy Season 4 show. HYPEBEAST broke down the last 24 hours in covering all things Kanye-related, from the heavily-teased Drake collaboration to a new jewelry line. Check them out below.

Kanye West YEEZY Season 4

Finishing off all of the rumors, including the peculiar billboard rising up in Los Angeles, to Kanye himself teasing the crowd of an upcoming album while on stage with Drake at the 6 God’s Summer Sixteen Chicago tour stop, the TLOP hitmaker later confirmed the upcoming alliance. “We’re just working on music, working on a bunch of music together, just having fun going into the studio…We’re working on an album, so there’s some exciting things coming up soon.” He revealed to Vogue. Although an actual release date is still imminent, at least we now have word of these two megastars linking up.

Children’s Line

In efforts to follow up the infant line for his YEEZY Boost 350 shoe, West also alluded to a full-on children’s clothing line inspired by wears he and wife, Kim Kardashian, have been designing for their two youngins, North and Saint. “We’ve had to make all these clothes from scratch for North and for Saint and in the process it was just inevitable that we make kids’ clothes.” He went on to explain.

Jewelry Line

Another venture the eccentric creative will soon explore, is a brand new jewelry line, which he named “a letter to my wife from a past life that can live past our lives.”

YEEZY adidas Innovation line

Other paramount news came out of the adidas camp with news to throw even more support Kanye’s way. Upping its investment stake on the man, the German sportswear titan have agreed to help fund and thus greatly expand the YEEZY line by backing retail outlets dedicated to support Kanye and his innovative apparel concept.

YEEZY Brick & Mortar

Further validating upcoming retail plans, ‘Ye explained “I believe the first one will be in California, since that’s where I stay now. I can go by there most often, check in, get the vibe,” when asked of where his first store will debut.

YEEZY Season 4 Show Merch

Arguably the biggest news to report in Kanye-related musings was the debut of the YEEZY Season 4 collection that went down at Roosevelt Island, New York. To help commemorate the event, new merch was available for sale in the form of long-sleeved tees. Available in clean white and a fluorescent highlighter yellow, the show’s invite was plastered on the front side with the slogan Season 4 adorned on the back.

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