Back in 2015, Sprite launched an "Obey Your Thirst" collection showcasing lyrics high-profile, incredibly talented rappers like Drake, The Notorious B.I.G., Rakim and Nas. Now, they're re-launching the campaign with a similar movement featuring other renowned artists. This time around, Sprite look to J. Cole, Tupac Shakur and Missy Elliott for new promotional products. As Pitchfork reports, there will be 16 different selections with lyrics from songs like "Keep Ya Head Up," "Wake Me When I'm Free, "Hot Boyz," "WTF (Where They From), "When We Ride," "Love Yourz" and "Grown Simba." Director of Sprite & Citrus Brands/Coca-Cola North America Bobby Oliver explained to Billboard:
“We wanted to make sure we identified artists who represented our point of view of staying true to yourself, artists who stay true to who they are and what they want to represent...We wanted lyrics that are inspirational to our core fans, and something that can deliver a positive message.”
You can check out the entire collection of products here.