TIDAL Acquired 1.2 Million New Subscribers After Release of Beyonce’s ‘Lemonade’

The Beyonce bump.

It looks like the company Beyonce's husband Jay Z is trying to lead benefited greatly following the release of Beyonce's latest album. The New York Times is reporting that Lemonade earned TIDAL 1.2 million new subscribers in the week following its initial release on the platform. The outlet also reports that Lemonade has been streamed 306 million times since it originally came out. If you recall, Kanye West's The Life Of Pablo helped double the amount of TIDAL subscribers follow its exclusive initial release through the streaming service.

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