Instagram continues to switch-up and take new, innovative approaches to the social media game. As The Verge notes, the popular social media outfit just introduced a few major new redesigns involving its app and icon, as well as an overall "simpler design". Instagram originally introduced and explained the changes on its official blog, where the company had the following to tell its users:
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.
You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
You can watch Instagram's video about its new looks above.