Beats by Dr. Dre today launches their new global campaign “b [Ready]" with the first spot featuring a fun integration of E-40’s “Tell Me When To Go” music video. Starting close to home in The Bay, the campaign’s first spot features Golden State Warriors’ forward Draymond Green as he prepares for the Conference Finals. Watch the trailer above and a behind-the-scenes clip of the campaign shoot where Draymond explains what “b”-ing ready means to him, saying, “Not only 'b [Ready]’ for the game but to 'b [Ready]' to bring whatever it is to my team to win...On game days, I do the same thing: I got a playlist that I listen to. It tunes everything else out and it just takes me where I need to go mentally."
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