SoundCloud recently announced it's paid tier, SoundCloud Go, and now, the music sharing platform has linked with Sony/ATV, the world's biggest music publishing company. They've announce a "multi-territory agreement for Europe" with the publisher. The deal will help Sony/ATV artists and songwriters generate money through SoundCloud's song identification technology. Alex Ljung, SoundCloud co-founder and CEO, shares,
"Our agreements with major partners are a significant part of achieving our ambition of allowing all forms of creative expression to live on our platform, while simultaneously ensuring rightsholders’ work is rewarded and respected."
Stay tuned for more news on this.