Kaytranada's adopting an unorthdox approach to aid in building support and anticipation for his forthcoming studio album 99.9%. The renowned Canadian producer has unveiled an online game that revolves around his forthcoming LP. It's fittingly titled 99.9%:The Game, and it's actually a pretty addictive, accessible game. Most importantly, those who side-scroll to to completion will be rewarded with a free download of a new song. The track in question is a bonus cut off 99.9% entitled "Nobody Beats The Kay," a piece that originally debuted in fall of last year. You can play the new Kaytranada game at his website, and his upcoming album will arrive on May 6.
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