Ever since Beyonce released Lemonade, there's been rumors about JAY Z's infidelity. However, according to Page Six, the plot of the story is actually reality-based fiction constructed by both Bey and JAY. Different sources have different perceptions of how the story came about. Some say that JAY Z felt guilty about being unfaithful when Blue Ivy was born while others feel like it's more of a marketing ploy to have people talking. We're not going to go into detail about it, you can check out the theories and rumors here.
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