As Pitchfork notes, Grimes and Stella McCartney revealed plans to work on a new perfume campaign early last month. Now, the inaugural ad for the pair's campaign has emerged. The "enviromentally friendly," sustainability-focused perfume is being called POP, and it's being introduced via a new ad featuring Grimes as its star. Entitled #POPNOW, you can receive a rundown on the endeavor via Grimes' new ad and talk above.
Receive the latest in music and culture in
You've successfully signed up for our newsletter
There was a problem with the sign up. Please contact firstname.lastname@example.org