We are happy to announce that we've partnered with Vans for a special showcase during their pop-up edition of its cultural hub, House of Vans, at this year's SXSW Music Festival in Austin, TX. Taking place Thursday, March 17 from 12-6pm CST at Austin's legendary live music venue, The Mohawk, the event will feature a wide array of live performances from the likes of Playboi Carti, Towkio, Jazz Cartier, Denzel Curry, HUNTR, HXLT, Tunji Ige, Lewis Del Mar, DEAN, Wasiu, Marvel Alexander, and many more. HYPETRAK @ House of Vans SXSW is general admission with priority entry to SXSW badge and wristband holders. Stay tuned for more details to arrive soon.
Kicking off March 16, Vans returns to the SXSW Music Festival for a week-long pop-up edition of its cultural hub, House of Vans, at Austin’s historical live music venue, the Mohawk. The House of Vans returns for the fourth year and honors Vans’ 50-year legacy of creative expression across action sports, art, music and street culture. To ring in the celebration, House Vans at the Mohawk calls upon Texas local and genre-defying icon, Erykah Badu, for a special live performance exclusive to House of Vans. A wide array of musical genius including Neon Indian, Kelela, White Lung, Quinn, Kevin Morby, James Supercave, Hinds, Domo Genesis, Downtown Boys and Sheer Mag are set to take the stage for a celebration of a lifetime. House of Vans at the Mohawk parties will feature an eclectic lineup of “Off The Wall” talent. Programming partners include Cliché, HYPETRAK, The Windish Agency, Middle West Management, Fun Fun Fun Fest and Cinematic Music Group.