Kendrick Lamar Shares “Project Hero” featuring Jay Rock & Glasses Malone

Watch the inspirational message here.

In anticipation of his red/blue Classic leather Reebok shoes, Kendrick Lamar shares a new documentary/interview for the project featuring his TDE brother Jay Rock and Glasses Malone. Jay (who is a Bounty Hunter Blood) and Glasses (who is a Watts Crips) come together and describe the importance of unity and love over self-indulgence and hate, and how that the former will bring forth power to the people. Must say that it's a very powerful way to advertise a shoe, which will be available at exclusive retailers worldwide on January 16, 2016.

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