Since Apple Music launched earlier this summer we’ve seen a lot of things done we didn’t expect out of the company. Drake launched OVO Sound Radio, Jayden Smith has emerged as a huge success with his show and it seems as if Apple is cultivating much talent through a simple music streaming service. So why would the ads be any different? Flying Lotus and Shamir appeared briefly in an Apple Music ad last month, and now each of the rising stars have their own. Both ads are shown in black-and-white spotlighting very briefly each artist’s talent. Now Apple has audiences not only ready for Beats 1 shows every week, but ads they put out too.
Words by Sierra Dennis.