Yesterday, Travi$ Scott revealed the two cover artworks for his upcoming debut album Rodeo. The cover is photographed by Kevin Amato, who's also worked on magazines and brands like Hood By Air and Opening Ceremony, as well as Travi$'s album artwork for his Days Before Rodeo project. One features Scott as an action figure and the other depicts the figure standing on a monster truck. Kevin spoke on the concept and meaning behind the process:
"The doll was really held under wraps, on lockdown basically. People were flying this doll, it felt human at one point. I didn't even see it until the shoot. The action figure is almost the size of a Ken doll. He wanted it to be able to fit in the trucks and cars, sit next to Barbie in a Corvette. [The alternate covers] kind of an interesting thing. It also makes multi-personality Travi$. I mean, for me it was good because if you know Travi$ and his energy. It was nice to have one still object 'cause his energy is so amazing. It's hard to find someone to shoot a doll and not make it corny or cheap or be able to bring this to life. It's like a still. It was animated but I didn’t want to make it look like a doll. I think 'rodeo' is the world you enter once you get the album. But as it evolves and you see the packaging and the visuals within, it makes sense. Travi$ makes rodeo an emotion. It's Texas, it's Houston, it's a vibe. When the album drops, you will definitely feel a rodeo."
Rodeo drops on September 4; get your pre-order here.