J. Cole makes the jump from music to short films with the aid of Bally. For Cole's latest release, the Dreamville rapper dons the role of "urban explorer" and a pair of Bally boots for a filmed trip to Jamaica. Via Bally:
This short film is a contemporary celebration of Bally's long-standing affinity with hip hop culture and its iconic aesthetic. Much like the sneakers of the 90's, the hiking boot is this generation's equivalent assertion on everyday style. Taking functional design and transforming it into a luxury item as only Bally can, own the new wave of boots and backpacks that J. Cole hand selected for this unique collaboration, as seen in the film.
Check out J. Cole and Bally's new short film above. For a more expansive look at the project, check out Bally's official page on "Off The Grid."