As the release date of his debut album Perception approaching, London hailing rapper Danny Seth recruits Toronto native Jimmy Johnson to accompany him on his newest release, "Never Forget". Produced by close friend and in-house member Zach Nahome, the single serves as the latest drop from the 17 track body of work set for release in sometime this year. In regards to the title Perception is Everything Danny tells us.
"The word Perception has so much depth and meaning to it, especially when it comes to my story and the album. I always felt like even before people listen to my music they will always have a preconceived perception of me. I'm white, Jewish and from London, trying to take on the U.S. Hip Hop scene. So the whole ideology of the tape is, leave your thoughts and notions behind and let my music change your perception, because when you close your eyes your ears open up."
Along with today's premiere are also the official artwork and track-listing for the forthcoming album that both Danny and his graphic designer Perry Alexander have worked closely on:
"The artwork was just as important to me too. Me and my graphic designer originally came up with the concept of the painting you see in the left of the corner. We created the whole painting filled with hidden symbols, some you will see, some you won't, and some you might even make up in your head because it's essentially how you perceive the painting. We then decided that in order for it to be iconic we really needed to step it up, so Perry and myself got in touch with our friend and photographer Hamish Stephenson. I really wanted symbology to be key in this, so the globe, the timepiece, the horn, the book and the feather all have meaning, what the meaning is is for you to work out. I also knew I wanted to have no clothes. We live in an era where your so easy judged and defined by your clothes that I didn't want to be perceived as just a 'swag rapper', this is about baring myself to the audience, saying this project is me and nothing else. The blindfold means so much too, but again, this is how you perceive it make your own assumptions, because even if your wrong, your right.