ZEFR, the company that pioneered rights management on YouTube, has just announced it's partnership with SoundCloud to help the company and its music partners better understand the sharing of music content on the platform. This is a big step towards helping SoundCloud and its partners build a new creative system that will benefit artists and producers.
“SoundCloud is continuing its evolution as a mature platform for labels and advertisers,” said Alexander Ljung, co-founder and CEO of SoundCloud. “Working with ZEFR, SoundCloud is taking another step to becoming the powerhouse player in the digital audio business.”
“ZEFR has been a leader in rights management for half a decade. SoundCloud is a vibrant platform where the fans are sharing content and finding the right ways to use that fan activity for the benefit of SoundCloud, its music label partners and publishers,” said Zach James, co-founder of ZEFR. “We are excited to use our technology and expertise to help make SoundCloud a go-to platform for content creators and advertisers.”