In what almost seems as a logical development, Kanye West’s creative company DONDA has partnered with Jay Z’s Roc Nation to manage all DONDA Music. According to a press release, the partnership will focus on Kanye’s international recording brand and worldwide touring ventures. Officially launched in 2011, the creative company has directed music videos and content for the likes of Lil Wayne, 2 Chainz, Big Sean and Pusha T, and most recently designed the concept, design and production for West’s 'Yeezus Tour.' Roc Nation, on the other hand, is home to artists including Rihanna, Shakira, Kylie Minogue, Rita Ora, J. Cole and Timbaland.
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