J. Cole Explains Explains Why He Signed His Dreamville Label with Interscope

Following up the announcement that he signed a deal for his Dreamville imprint with Interscope on his 29th birthday on January 28, J. Cole talked to Billboard about this decision, sharing that Joie Manda -- Interscope president of urban music -- wanted him to become “a Dre to his Jimmy Iovine.“

“We’ve been dreaming about a label situation for years,” Cole told Billboard over the phone a few days after the announcement. “The deal’s been official since late December, and we’d been working on it for a while before that, but it felt too important to just go out and yell it right when it happened. It needed a more grand announcement. “I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision.

They had a monster two years — I’m coming in at the right time. It’s a well-oiled machine,” Cole said. “When they believe in something, they show it. They pull out all the stops. Every artist wants that kind of power, and if I can utilize that, it’s game over. Jimmy Iovine told me that no one turns a spark into a flame like Interscope, and that’s what made me choose them.”

Dreamville currently encompass Omen, K-Quick and Bas with him being the only one who has been officially signed with Interscope yet, and who will release the first official project Last Winter on March 6.

By: Petar Kujundzic / News / February 12, 2014 / 1731 Views / Source: HipHop-N-More
  • j. cole + Kendrick

    J. Cole and Kendrick are both part of Interscope now......does this mean the the album is gonna happen now???

  • Nah man

    Honestly it's a waste of time for Kendrick. He's so far ahead of cole career wise. It would only hold him back at this point. Maybe a EP but not a album.

  • General Maccarthur

    a great player elevates the game of his company

  • http://www.youtube.com/watch?v=QSZ55hEkxnM TopBananas

    not to diss Cole's roster but what waves has his artists made so far? I've heard Bas joints, the Dreamville 'tape that dropped is okay. Maybe I should give it some more spins. Is 360 his artist too? I just feel like I haven't heard anything great from them that would even grant a deal w/ anyone, let alone Interscope. Also too many big names on Interscope to derail release schedules. Em just dropped so okay. Detox unfortunately will most likely be a posthumous album but should it come out you know where the marketing $$$ are going. Let's see though: 50 Cent, Slaughterhouse, TDE, Yelawolf, Timbaland, French, Keef... Y'all catch my drift.

  • jno

    youre dumb as shit. cole has two albums.. how is Kendrick "so far ahead" of cole carrer wise? they planned that collab tape as homies who can rap well. personally I think that collab will be better than "the throne."