HYPETRAK Top 10 Videos of 2013
After covering the audio part of our 2013 recap, it is now time to turn our attention to this year's most intriguing visual companions. A lot of things have changed since the YouTube era with countless DYI clips has taken influence on the way we consume and perceive visualized music. While absurd viral videos seem to flood into our daily lives, creativity seem to have flourished in 2013's music videos as well. Our personal highlight was Tyler, the Creator's "dolled-up" visualization of his Pharrell-assisted Wolf single "IFHY," which is followed by other outstanding works that come in the shape of James Blake's Nabil Elderkin-directed clip for his Overgrown title track as well as Travi$ Scott's "Upper Echelon" as well as Kanye West's animated "Black Skinhead." Have a closer look at our top selection as well as our reader's poll below.
Self-directed under Tyler's Wolf Haley alias, Wolf's Pharrell Williams-powered lead single has been blessed with an emo dollhouse treatment, which displays the Odd Future frontman as a doll serenading his plastic love/hate interest. Mixing childish domestic dreams with adult thoughts, the water-colored video serves as the perfect visual foray into Tyler's unparalleled imaginative mind that knows how to paint intricate emotions on a moving canvas. This uncanny visualization of a twisted love song blatantly proves the tremendous directing talent of the 22-year old which has further been showcased in various short movies and commercials throughout 2013 and will hopefully lead up to more of his work behind the lenses in the years to come.