HYPETRAK TV: Young Guru x AIAIAI – Analytical Craft

As you should know by now, Grammy Award-winning sound engineer Young Guru and AIAIAI have teamed up to create a new pair of studio headphones. Built to deliver high studio quality results, the product fuses the best of sophisticated hip-hop sound with Danish minimal design. We have caught with Young Guru in NYC to find out more about this interesting collaboration. He outlines his exact involvement and approach to the project which seems to be one In addition, he shares his thoughts on the importance of emotion in music as well as technology's role in the creative process. And as a little bonus, he also gives us his insight on how to create a Grammy-awarded record. With a resume that includes music from the likes of Jay-Z, including Beyonce, Rihanna, Ludacris, Ghostface Killah, Freeway, Cam'ron, Redman & Method Man, Mariah Carey, Pete Rock, he should know a thing or two about this. Enjoy!


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