Curtis Jackson, better known to the world as 50 Cent, does not need any kind of introduction. Ever since his immensely successful debut album Get Rich or Die Tryin' hit the market 10 years ago with 12 million copies sold to date, the Queens native has established himself as an international rap star, successful entrepreneur, investor and actor. Never one to shy away from controversy, he has understood the necessity to maintain the right type of relationship with the media, thus establishing him as one of the most talked about individuals in rap. Throughout his lively career, the G-Unit general has adapted important lessons stemming from his rough upbringing in Jamaica, Queens to his numerous ventures.

We had the chance to meet up with 50 Cent at the G-Unit offices in Manhattan and converse with him about his latest endeavors, his upcoming fifth studio album, Street King Immortal, the difference between the music game today and 10 years ago, as well as the changed dynamics of rap beef.

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Interview: Davis Huynh
Videographer: Paul Tamayo