In part two of our HYPETRAK TV series with Action Bronson, we spoke with the director of promotion for the Mishka brand, Michael Cohn. Musically, over the past couple of years, the Mishka camp has become the stomping grounds for some of the best up-and-coming talents, while providing them a larger platform to be heard. Artists such as Stalley, Das Racist and Mr MFN eXquire are just some of the names that have been involved with the brand and have flourished over the years. Because of this success, a plan to launch a full-fledged Mishka music label is now in the works. We discuss with Michael Cohn how a successful lifestyle clothing brand is able transition into a strong music platform.