Kanye West Explains ‘Cruel Summer’

By now, you've probably listened to Cruel Summer and formed your own opinion on it. Maybe you've read our review of it as well. You know whether or not you like it and you know what it means to you, but what does it mean to the mastermind behind it? Kanye West strays away from interviews and press attention these days, but he did go on camera to give some insight into the debut collaborative album from his G.O.O.D. Music camp. In this clip, West speaks on the general idea behind it, the process that went into creating it, the importance he and his team placed on every aspect of it, and how he hopes the music is ingested in listeners' daily lives. "We're making music to create to; music to be creative to; music that you listen to on your way to work so that you can deal with your boss; music that you listen to 'cause you're the boss, so you can deal with your employees," he says. Purchase your copy of Cruel Summer on iTunes now.

By: Matt Morris / Video / September 19, 2012 / 7665 Views
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  • Zach

    I just wanna know why Big Sean isn't on the poster :(
    He's not anywhere near my favorite, but it just drives me insane that one of the bigger members isn't on that poster!


    this nigga here.

  • iName

    such a dissapointing album. too much hype ruined it.

  • pacellic

    Big Sean ruined it

  • Chov@401

    Hype won't ruin an Album..Someone who buys into hype just might not have G.O.O.D. taste.

  • mrmorenoo

    Nigga was probably getting it

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  • Ye S My D

    Kanye West explaining Cruel Summer was better than Cruel Summer.

  • http://www.facebook.com/The.2010.Renaissance.Man Jean-Louis Renaissance Thierry

    I like the album...not what I expected tho..I was expecting Q-Tip, Mos Def, Jay Electronica, Mr. Hudson instead I got Chief Keef, DJ Khaled, 2 Chainz and Mase


    I swear Ye's quality has been declining since he made it official with Kim....

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  • BeingCharlie

    He doesn't need you on his Scott Disick anyways

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  • http://www.facebook.com/The.2010.Renaissance.Man Jean-Louis Renaissance Thierry

    and I dont need u on mine....

  • YeBigFan

    Everything Kanye says is so powerful !!!
    A GOOD album but not enough for big fans, come on Yeezy show us your genius

  • jjj

    where was mr hudson in this production?

  • lu

    Maybe its time to realize that Kanye is entering his washed up stage .

  • killyourself.jpg

  • kkkk

    uhhhhhhhhhhhhhhhhhhh where was mannie?

  • im rich beeooch

    theyre better be a deluxe addition or somthin ive been waitin to damn long for an album that only has 12 songs and 5 of em songs were singles i need more!

  • http://twitter.com/JorgeFigueroa93 George Figueroa

    Where's the Cruel Summer Film?..

  • http://kicksflip.bigcartel.com/ http://kicksflip.bigcartel.com

    jesus who cares

  • chillinmane1490

    I was actually thinking about that too, but I feel like Kanye is just pure talent, and when you have that kind of raw talent and practice, it can only get better, more creative, or too bold for people to understand at the moment.

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  • Alvin Cochrane

    nigga shut yo stupid ass up

  • http://twitter.com/ThaMAK Mohammed El-Khider

    what poster!!?

  • goldenhoodlum

    ye still go hard. back then. now. always. he still has ambition.