On the heels of Snoop Dogg's announcement of his new name, Snoop Lion, VICE caught up with the icon, Diplo and more to talk about his upcoming Reincarnation. The project is set to be a three-level endeavor as it will entail an album, a documentary film, as well as a photography book by renowned Los Angeles videographer/photographer Willie T. Hit the play button above and find out more details about the project as well as what animal would follow up to the dog and lion in Snoop's name catalog.