Pharrell Williams Discusses “i am OTHER”

Pharrell Williams sits down to discuss his latest venture i am OTHER in more depth, following last week’s viral launch starring himself and a host of “thinkers,innovators and outcasts.” Transitioning between Pharrell talking in detail about what the concept of i am OTHER is, who it represents, what sort of content to expect on the site, and its overall purpose, there’s also a number of humorous outtakes integrated into the video where Pharrell continues to have a back-and-forth with the production team. Watch the clip above and visit i am OTHER here.