On the heels of the arrival of the "Express Yourself" video, Mad Decent announces a new digital subscription service. The new pay-for site, dubbed Mad Decent Premium, is described as an "exclusive club" for fans to hear new music from the label, which was founded by DJ/producer Diplo. Thus, members will receive an exclusive first look at all Mad Decent's releases, as well as remixes, mixtapes, live sets and videos. In addition, membership entitles discount at Mad Decent merchandise store. The new streaming service is set to operate similarly to Spotify, which enables the user to stream and download content for $10 a month from any computer. The first 50 American subscribers will receive an opening incentive whereas the first 250 global users receive stickers.