In the last episode of their Watch the Throne series, VOYR speaks of the successes attained from the tour and the VOYR Project. It highlights the intertwining of social media with entertainment through "content, context and advocacy," with the synthesis of artist, brand (in this case, partnership with Jeep) and fan through technology. Check the clip for a view of the various array of impressive statistics the record-breaking tour conjured up both online and throughout the 25 dates across North America.
VOYR: Kanye West and Jay-Z “Watch the Throne” Tour Behind-the-Scenes Episode 8
Interviews / January 6, 2012 / 3337 Views/