Eva Hoeke resigns as Editor-in-Chief of Jackie Magazine due to Rihanna scandal

Eva Hoeke, editor-in-chief of a Dutch women's magazine Jackie, has resigned after calling superstar Rihanna "the ultimate n**** bitch" in an article on street fashion. It did not take too long until the slur sparked an angry response from fans of of the Caribbean songstress. Hoeke, who had been with the Dutch fashion magazine for eight years, oversaw the most recent issue, which included a brief item about Rihanna's style in which the singer was referred to as the "ultimate n---abitch." As translated by Parlour magazine.

"She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate n---abitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it."

After reading the article, Rihanna offered following statement via Twitter:

"I hope u can read english, because your magazine is apoor representation of the evolution of human rights!" she wrote. "I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race!"

Hoeke denied there was any racial motive behind the article. She described the magazine's choice of words as a "bad joke -- to say the least" and said it "should never have happened. End of story."

Later Tuesday, "because of the enormous pressure from social media," she resigned from the magazine, Dutch news website NU.nl reported.

"This should have never happened. Period," she wrote. "While the author meant no harm -- the title of the article was intended as a joke -- it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine."

By: Petar Kujundzic / News / December 21, 2011 / 1576 Views
  • TRUTH

    whats a  n***?

  • rororono zoro

    People still read magazines!?

  • rororono zoro

    People still read magazines!?

  • http://pulse.yahoo.com/_HK7ALWU4PMZC7SUZ4NZLXDT6R4 Chad

    When I first heard this story I was not surprised this came out of the Netherlands. The Dutch get down on some grimy racist stuff, Google Zwarte Piet or aka Black Pete, even Christmas time is a racist fest for them.

  • Atruy

    Rihanna needs to sit down and shut her f#@*&(g mouth...has she heard her on music..she calls her self worse..but since she out of the spotlight...i guess this is the best she can do to get in there again..Someone gives her a cpomliment and she wants to make the WRONG case about it...she s a dumd@%s..

  • Anonymous

    dude its all of Europe, have you ever seen the soccer hooligans, could you imagine seeing people dressed up like monkeys waving bananas and harassing black players @ a NFL or NBA game? Exactly, whats funny is the Europeans, in the past few years especially, have touted their superiority over Americans, faulting American idiocy and classlessness. 

  • Anonymous

    dude its all of Europe, have you ever seen the soccer hooligans, could you imagine seeing people dressed up like monkeys waving bananas and harassing black players @ a NFL or NBA game? Exactly, whats funny is the Europeans, in the past few years especially, have touted their superiority over Americans, faulting American idiocy and classlessness. 

  • Anonymous

    I'm confused about what line in that statement you think is a compliment. Maybe something is being lost in translation. cause ni99abitch is a term, no black women, even one as liberal as Rihanna would take as a term of endearment. 

  • Anonymous

    I'm confused about what line in that statement you think is a compliment. Maybe something is being lost in translation. cause ni99abitch is a term, no black women, even one as liberal as Rihanna would take as a term of endearment. 

  • Chad

    I didn't know it was all like that over there, that's disgusting and reminds me of how little minded people who think that way no matter where they are from are, even though we have made much progress in the war on racism it'll never actually go away, thanks for the school lesson pandas4free. I wish they'd come to the States and try that especially in certain areas of the States, they wouldn't be able to live to see tomorrow.

  • Anonymous

    Your name is my name too!

    .... racism is bad