Late last year, a very minimal music video comprised of nothing more than a dog, an elderly woman, a white backdrop, and a very young, freckle-faced, red-headed kid was uploaded to Vimeo and YouTube. The song for which it was filmed was called "Out Getting Ribs." The artist's name was Zoo Kid, and many couldn't believe that the deep, poignant voice and lyrics they were hearing was coming from the 16-year-old Londoner singing them. Fast-forward 11 months; Archy Marshall, the artist formerly known as Zoo Kid, has now taken on a different moniker and become one of the most talked about new indie sensations. Fans of Zoo Kid need not worry though; Marshall's music under his current name, King Krule, isn't necessarily a step in a different direction, but rather in a more polished one.
Marshall's current single, "The Noose of Jah City," off of his recently released King Krule EP, has been floating about to critical acclaim for the past month and a half or so, but has now been given a video treatment. Just as with his aforementioned first music video, this one is simple, yet vivid, and draws on the emotions brought forth by the song. Atop a hill close to his east London home, the now 17-year-old singer-songwriter and musician lights a flare and reflects on poetic, chilling lyrics such as, "They saw me fall from Hell, but not hit the ground/ and I spent dying, the body found, but my soul is left to drown." As the red smoke fades away and the sun rises, it becomes clear that renowned filmmaker/photographer Jamie-James Medina has done what he set out to do. He captured a moment.
Source: Pigeons & Planes