Another surprising collaboration has emerged today. Method Man teamed up with Sour Patch Kids for the new tune World Gone Sour (The Lost Kids) and its accompanying visual. Spiced up with plenty of eye candy, the visual is set to launch a new image campaign for the candy brand.
“I’m excited to be collaborating with Sour Patch Kids and telling the story of how they’ve gone all wrong. I love the steps that the brand is taking to keep it real and interesting, the whole campaign, and letting Meth be Meth—brilliant.”
Watch the clip above.