UPDATE: Jay-Z partners with Pharrell Williams on Billionaire Boys Club

Today, GQ has found out that Jay-Z’s fashion company, Rocawear, has acquired the licensing rights to manufacture and distribute Pharrell Williams’s brand, Billionaire Boys Club. This may be a disappointment to some but sources say that even under the Rocawear fashion house, BBC will not be seen in major department stores. What do you think will happen to the future of BBC?

UPDATE: Following GQ's report that Rocawear has acquired the licensing rights for Billionaire Boys Club, Jay-Z himself announced via Twitter that he is partnering with Pharrell and not buying him off.

By Petar Kujundzic / News / August 3, 2011 / 3482 Views
  • http://twitter.com/ThomasMac_IV Tom McKeever

    With his foot in the door at KarmaLoop its not a big surprise Pharrell has to start deciding where exactly to focus his attention in the fashion world...  chances are this will be a better output.

  • My name

    speechless

  • My name

    speechless

  • http://twitter.com/VappieChiefz Joshua P. Vappie

    wolfhippie.tumblr.com

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  • http://twitter.com/GottaBeTory Tory Barnes

    This truly marks the end of an Era. Smdh.

    follow @gottabetory      

  • Gangstablng3

    damn hovas actually gonna ruin this company ... well actually its been dead for years lol 

  • Gangstablng3

    damn hovas actually gonna ruin this company ... well actually its been dead for years lol 

  • Theodoreelohino

    I'm a big Jay-Z fan and everything, but I never really liked Rocawear...I don't really care for BBC either because I can't afford it.  Not interested in buying $80 T-shirts.

  • http://www.nutraslimhca.com/south-beach-java-gourmet-diet-coffee-review South Beach Java

    Make it grow! He's gonna make a fortune with both companies. 

  • http://www.nutraslimhca.com/south-beach-java-gourmet-diet-coffee-review South Beach Java

    Make it grow! He's gonna make a fortune with both companies. 

  • OG

    blown

  • Ohhhhhfuhhhhh

    The end of an era, get ready to buy your BBC at Macy's with a Rocawear logo next to an ice-cream on a oversized shirt. SMFH!

  • Ohhhhhfuhhhhh

    The end of an era, get ready to buy your BBC at Macy's with a Rocawear logo next to an ice-cream on a oversized shirt. SMFH!

  • http://www.facebook.com/asunkee Jamila Wallace

    "BBC will not be seen in major department stores" 

  • http://www.facebook.com/asunkee Jamila Wallace

    "BBC will not be seen in major department stores" 

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  • Ohhhhhfuhhhhh

    You believe that

  • Jaz
  • http://www.bestandroidtabletz.com/ Best Android Tablet

     Jay-Z is legit. He always kills it.

  • http://www.bestandroidtabletz.com/ Best Android Tablet

     Jay-Z is legit. He always kills it.

  • Jrizzzy

    I mean, I guess if you're broke its dead to YOU.

  • Jrizzzy

    I mean, I guess if you're broke its dead to YOU.

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