UPDATE: Jay-Z partners with Pharrell Williams on Billionaire Boys Club

Today, GQ has found out that Jay-Z’s fashion company, Rocawear, has acquired the licensing rights to manufacture and distribute Pharrell Williams’s brand, Billionaire Boys Club. This may be a disappointment to some but sources say that even under the Rocawear fashion house, BBC will not be seen in major department stores. What do you think will happen to the future of BBC?

UPDATE: Following GQ's report that Rocawear has acquired the licensing rights for Billionaire Boys Club, Jay-Z himself announced via Twitter that he is partnering with Pharrell and not buying him off.