In celebration of Crown Royal Black's partnership with Big Boi, cameras went behind the scenes to document Big Boi in compelling moments of his life and career that showcase his definition of "The Crown Life." The short film lets audiences into Big Boi's life as he performed during the 2011 Grammy Awards weekend; inside his studio, Stankonia, as he prepares for his latest projects; and an evening out on the town in his hometown of Atlanta with stops at his favorite spots to unwind. The film is directed by Hudson Dusters for Greenpoint Pictures.
"The Crown Life" is a multi-layered campaign created to mark and celebrate life's crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers have been tasked to use their craft to create something that celebrates what "The Crown Life" means to them -- finding royalty in everyday experiences.