Jay Electronica & Mtn Dew Code Red: Hip Hop is Different on the Mountain

Jay Electronica looks to wrap up a successful 2010 with this new feature with Mountain Dew. Not exactly a new record but a remix of his track “The Announcement” which is set to be used on Mountain Dew’s “It’s Different on the Mountain” ad campaign. Although it is a visual, you can still listen in. Enjoy!

Jay Electronica, Mountain Dew

Noway

I'm sorry but Jay officially just sold out.
Noway

iI guess everyone's gotta eat though.
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A.K

You should be happy his music is getting more attention. Well if you actually consider, or once considered yourself a fan. Looks like hit lyrical ability hasn't slowed down either.
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Kevin

Come on, selling out means he sacrifices his beliefs, skills, values and whatnot to gain popularity or money, which he did not do on the commercial. Matter fact, he emphasized that it is different on his mountain.
Kevin

Come on, selling out means he sacrifices his beliefs, skills, values and whatnot to gain popularity or money, which he did not do on the commercial. Matter fact, he emphasized that it is different on his mountain.
Kevin

Come on, selling out means he sacrifices his beliefs, skills, values and whatnot to gain popularity or money, which he did not do on the commercial. Matter fact, he emphasized that it is different on his mountain.
http://twitter.com/justculture Jimmy Fuentes

indeed. whats good with the suit though 0_o?
Mitskevitch

yeah , his eye is on the money.
http://twitter.com/THE_REAL_SLASH opportunity lol

Guy probably loves Code Red

http://www.OpportunityLOL.com
toosad

that ain't right
toosad

that ain't right
Drunner86

anyone else catch the black and white checkered floor?