Here comes the KiD CuDi-centric episode of Converse's 3 Artists. 1 Song-series featuring Bethany Cosentino, Cudder and Rostam Batmanglij of Vampire Weekend. Offered footage has been shown a month ago for the brand's "You're It"-series. However, it is still worth checking out. Here's a more detailed description of the ongoing project:
This summer, Converse further activates its commitment to being a catalyst for creativity by bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer.
In anticipation of the song's release, each artist is also featured in a short film, with the second installment exploring Kid Cudi's life, and the influences that make him one of today's most pioneering artists. The film captures Cudi exploring his native Cleveland and provides a unique look into his artistic journey.